3 Adwords Mistakes You Can’t Afford to Make
February 21st, 2010The main focus of all the online marketers is always on one thing - get that high quality traffic that will convert to their home business website. This is also a challenge every internet marketer must face, causing to always be searching for the best traffic generating strategy or tool available. One of the most popular ways to get targeted traffic is using Pay per Click marketing. Google Adwords is the most popular tool used to do this marketing. Not only can this too take your marketing up to a new level, but it can also boost your sales. In addition to this, it will help you find more leads and bring a new life to your website. Unfortunately, 95% of the people who advertise with Adwords find they are not able to find success. Why is this number so high? Why can some find unbelievable success using this tool, while most people simply waste their hard earned money? To put it in a nutshell, you need to know the nature of the beast. To effectively use PPC advertising you have to do your homework and really use the system. Due to this, many mistakes are being made, which can be easily avoided. This article will discuss 3 such Adwords mistakes that can be avoided:
1) Failing To Fully Research Your Market
Explained in the simplest ways: Common keywords that are too broad will only make you lose your money and put a dent in your budget, without any results. Bidding on keywords that are too broad will not help you. As an example, let’s consider the word, “hospital”. Many times, when people use broad words like “medical” or “hospital” in a search engine, they are doing some research and they are not targetting something specific. Another way to look at it is that people who use simple searches like these are simply curious about what they will find. If you want to get good results, you need to narrow your keywords down so that they relate specifically to what you are trying to sell. Utilizing broad or common keywords will not help you determine whether your product or presentation is at fault, because any traffic you do attract to your website probably wasn’t in a buying frame of mind in the first place. The keyword “hospital,” to use our former example, produces 78,400,000 results in Google, but the narrower term “find a hospital” only has 249,000 results. As you can see, by using a narrower keyword, you will face less competition and only have visitors who are looking for something specific. People searching with this term know what they are looking for. Imagine yourself as the customer and you will understand the problem with broad keywords.
2. You didn’t track the keywords you used.
Many people enter the world of Google Adwords, use it and lose a lot of money. Eventually, they stop trying to make it work and give up on the tool. This only happens when you fail to track effectively. How much effort you put into tracking keywords and matching your target page to them is the most integral point in determining your PPC success. When you don’t take the time to track keywords, you have no idea of the ones that are converting, and being profitable. You have to know what is driving sales for you and what’s just not doing it for youif you want to create valuable focused traffic and not throw away your advertising money. It’s actually quite simple, and just a matter of retaining the keywords that are making you money and deleting the keywords that don’t By keeping track of this data and using it when you design your next campaign, you simply cannot lose. You have proven to yourself what you need to do to get results. Never forget how important it is to use effective tracking.
3) Failing To Make You Landing Page Match Your Ad
This is yet another mistake made commonly by beginners, they get carried away with Adwords without studying the consequences. There is a common miscalculation where people see their market’s numbers and assume they can rack up thousands of hits and that their profit margins will balloon immediately from their new traffic. Unfortunately, they fail to calculate the conversion rate of these visitors. For the profit to exist the traffic needs to convert. In order to do this, you have to start off with small traffic and then grow as you see the conversions growing. This is the only way to ramp up your profits to the maximum with Adwords.
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