Long-Tail Keywords
September 22nd, 2007Long-tail keywords are, as their name suggests, usually phrases of several words. One of the great things about them is that very few websites will match them exactly, so ranking high for them is much easier, even with a brand new site. They are usually entered as an attempt to get a targeted answer to a question from a wide topic that gives many unhelpful search results.
Most of these search phrases will naturally have very little traffic. How are we then going to profit from them? The answer is sheer numbers. It is a fact that most searches are actually long tail searches. Even if the phrases individually get a search or two a week, if your site can match enough of them, you’ll get some steady traffic in return.
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