A quiet way to increase business in 7 steps
August 5th, 2007Aims: Make sure the promotional product and run are joined to or substantiate well-defined marketing or communications targets. The objectives should not be overly complicated.
Target Audiences: In making an objective, promotional items drives ought be directed to specific audiences. A goal for each audience should be developed.
Messages: Promotional products drives need to impart a preset subject matter to each audience. This subject matter need be clear and concise. No single drive need attempt to convey too many messages. Ordinarily, most serious outcomes are achieved when only one or two key points are emphasised.
Subject: An “umbrella” program theme should be developed. The idea should take into account messages, audiences and the nature of the wares or service.
Originality: Promotional product topics and points must be as original as possible to pique interest.
Usefulness: Promotional products should be practical items that recipients will use again and again. If the item is not used often, it need be attractive or decorative and stay in sight.
Follow-ups: Some of the most effective promotional product programs can result in an improved rate of reply from recipients or permit sales force follow-ups either by phone or in person. In this regard a campaign can become a door opener.
