Size doesn’t matter!
July 6th, 2007Size doesn’t matter! It does not matter whether you have a small company in the Midwest or you’re a heavy hitter in Hollywood promotional items should play a role in marketing your firm. Studies have shown that 39% of people receiving promotional items could recall the advertisers name as long as six months after receiving them.
A promotional item is an article given away free of charge to the populace in an effort to encourage business or increase interest in, or sales of, a product or service. Often given out at trade shows, used in direct mail as a marketing campaigns. Promotional items are also used in politics to promote candidates and different causes. Promotional products are also used by organizations, and schools often as a part of fund raising and awareness campaigns. A popular example was the livestrong wristband, used to promote cancer awareness and raise funds to support cancer survivorship programs and research. Examples of promotional items include custom t-shirts, promotional hats, bumper stickers, and promotional pens.
